By offering your students the chance to register, you're giving them the opportunity to stay in daily contact with English throughout the year, and to take part in the end-of-year contest.
Students practice on The Big Challenge PLAY application day after day, learning English while having fun. This not only inspires them to excel, but also enables them to compete against other students.
The quiz is taken by over 260,000 students every year in France. The students make huge progress in English. They're willing to go the extra mile to show that they're capable of achieving a good ranking in the quiz. It's a great motivator.